School of Culture and Media
Communication is an individual as well as a social need. We communicate verbally, non-verbally and through written forms. It is of utmost importance if we want to disseminate our ideas and conduct business. One miscommunication may spoil the entire transaction or stop business in between. Sometimes due to our lack of knowledge about the technicalities of communication we end up sending the unintended message and facing the most unexpected situations. Thus, learning the nuances of communication for a business student or business enthusiast is of utmost importance. A manager or entrepreneur must be an effective communicator and it is towards realization of this goal that she must learn about communication, its nuances, when and how to apply it.
The need for mass communication arises for expanding the ideas and business proposals and reaching to a wider mass and audience. To meet this one has to take recourse to various forms of media and mass communication.
Likewise the knowledge of culture and history is imperative for setting up a business venture in a particular place. New projects can be effective and gain speedy acceptance if it is grounded on the prevalent customs and traditions of the place or supported by historical lineage. The milk cooperative movement was successful in Gujarat because it already had a culture of cattle rearing and milk production. Here culture and history would not be studied from the cultural studies perspective. It is only intended to be a study of the traditions, customs, and socio-political lineage of India in general and Northeast in specific. The curriculum would try to relate those topics in beginning a business venture.
The course designed for the BBA (Cooperation) students from the School of Culture and Media not only has topics from communication and media but also tries to give some input of culture and English for effective use of the communication tools to be used for forwarding their business ventures as entrepreneurs.
The course aims to acquaint with the importance of culture and history and its relevance in forwarding any business venture and to help understand communication and media and how it affects businesses. They would also gain practical knowledge and usage of various media strategies and tools and their application. The course aims to be an application centric one in which they will learn to design advertisements and also write news report or press release for publicity purposes. They will learn about brand building and its effective use in forwarding their specific ventures.